LCBO Holiday Campaign Brings Joy to Kids Facing Serious Illness

This holiday season, LCBO customers across Ontario can give the gift of joy and connection to kids who need it most. Campfire Circle is proud to once again be an LCBO beneficiary during the 2025 ’Tis the Season of Giving fundraising campaign, running from November 28 to December 31 in store.

At checkout, LCBO customers can choose to donate $2, $5, or $10 to help Campfire Circle deliver year-round, play-based programs that bring friendship, laughter, and joy to kids with cancer or serious illness and their families.

Campfire Circle is proud to be an LCBO charity partner alongside Ontario’s four children’s hospital foundations, CHEO Foundation, Children’s Health Foundation, McMaster Children’s Hospital Foundation, and SickKids Foundation. This partnership helps Campfire Circle support kids with serious illness across Ontario, in hospital rooms, in their local communities, and at Campfire Circle’s medically supported overnight camps in Muskoka and Waterford, at no cost to families.

Last year’s LCBO holiday campaign raised more than $6.2 million to support children’s health charities across Ontario.

“This holiday season LCBO is proud to give back and support Campfire Circle through our ‘Tis the Season fundraising campaign,” said George Soleas, President & CEO, LCBO. “Dedicated LCBO employees and caring customers across the province will make a lasting difference and bring joy to children who need it most.”

For many families spending the holidays in hospital, Campfire Circle brings seasonal joy right to the bedside through activities like arts and crafts, interactive games, slime, and ukulele lessons, creating moments of normalcy and connection in the midst of treatment.

“We’re so grateful for LCBO’s continued partnership, their dedicated staff, and the incredible generosity of their customers,” said Alex Robertson, CEO, Campfire Circle. “Together, we’re ensuring that kids with cancer or serious illness can experience the joy of camp and the power of community all year round and especially in the hospital during the holidays.”