LCBO Holiday Campaign Supports Kids with Serious Illness

We are excited to be included in the LCBO’s “Share the Joy, Give with Purpose” fundraising campaign. From November 29 to December 31, LCBO customers across Ontario can donate $2, $5, or $10 at checkout, helping Campfire Circle deliver critical play-based programming to kids with cancer or serious illness and their families.

We are proud to be an LCBO charity partner alongside Ontario’s four children’s hospital foundations: CHEO Foundation, Children’s Health Foundation, McMaster Children’s Hospital Foundation, and SickKids Foundation. This partnership allows us to bring joy, connection, and camp experiences to kids and families navigating serious illness in paediatric hospitals, local communities, and at two medically supported overnight camps in Muskoka and Waterford—all at no cost to families.

“As part of our ongoing commitment to supporting people and communities across Ontario, LCBO is proud to partner with Campfire Circle this holiday season through our ‘Share the Joy, Give with Purpose’ campaign,” said George Soleas, President & CEO, LCBO. “Now entering our third year as partners, the dollars raised during this year’s campaign will help Campfire Circle expand their programming and support their meaningful work with kids with cancer or serious illness and their families across the province.”

The holidays can be especially hard for families in hospital, but Campfire Circle staff work tirelessly to bring elements of seasonal joy right to kids’ bedsides and group sessions through activities like arts & crafts, interactive games, and ukulele lessons. These experiences provide much-needed normalcy, fun, and connection for kids and families during their treatment journey.

“We deeply appreciate the ongoing partnership with LCBO, their dedicated staff, and the generous customers who give to make our programs possible,” said Alex Robertson, CEO, Campfire Circle. “Your support ensures that even more kids with cancer or serious illness and their families can experience moments of joy and connection when they need it most.”