LCBO Holiday Campaign Raises Over $6 Million for Children’s Charities

This holiday season, Campfire Circle was honoured to be recognized as one of the children’s charities in the LCBO’s “Give Gifts That Make a Difference” fundraising campaign. The campaign, where customers can donate at point of purchase, raised an incredible $6,694,306 for children’s charities across Ontario.

Thanks to the dedication of supporters like LCBO’s staff and customers, Campfire Circle provides year-round camp experiences to kids with cancer or serious illness and their families. LCBO’s partnership will help expand our play-based programming, bringing joy and laughter to more kids in hospitals throughout Ontario and offering respite for caregivers. In addition to our in-hospital programs, Campfire Circle provides programs in communities throughout Ontario and at our two medically supported overnight camps in Muskoka and Waterford, which are equipped to support campers on active treatment at no cost to families.

In 2022, Campfire Circle joined the list of children’s charities supported by LCBO’s annual holiday campaign: Children’s Hospital of Eastern Ontario (CHEO) Foundation, Children’s Health Foundation, McMaster Children’s Hospital Foundation, and SickKids Foundation.

“We’re happy to once again support Campfire Circle’s mission and crucial programming for children who need it most.” says George Soleas, President & CEO, LCBO. “This is a direct result of the generosity of our customers and the outstanding support from our retail teams to make lasting change in communities across the province.”

“We are incredibly grateful for the continued partnership of LCBO, the staff who championed this campaign, and the generous customers who donated,” says Alex Robertson, CEO, Campfire Circle. “Thanks to you, Campfire Circle is providing joy to more kids with cancer or serious illness and their families than ever before.”

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